For salons, barbershops and beauty pros

How to Get More Salon Clients

New clients rarely come from one big idea. They come from small leaks you close: the call you missed, the DM you answered late, the profile that made someone book somewhere else.

1. Answer every call and text the same hour

Someone looking for a new stylist usually messages more than one shop. The first one who answers with a time often gets the booking. If you are with a client when the phone rings, have a way to reply fast: a quick text back, a booking link, or someone answering for you.

2. Let people book at any hour

Many clients decide late at night. Put a booking link everywhere they find you: your Instagram bio, your Google profile, your website and your text replies. A client who can pick a time on her own does not wait for you to wake up.

3. Take a deposit when they book

A small deposit turns a maybe into a real appointment. It protects the chair you held, and clients who paid something show up. Say your deposit and cancellation policy clearly before they book.

4. Keep your Google profile complete

When someone searches for a salon near them, Google shows the shops with full profiles first: correct hours, real photos of your work, your services and recent reviews. Add new photos often and answer every review, good or bad.

5. Ask happy clients for a review before they leave

Reviews are what new clients read before they call. The best moment to ask is when she is looking in the mirror and smiling. Text her the review link the same day.

6. Rebook before they walk out

The easiest client to book is the one in your chair. Offer the next appointment before she leaves, and remind her a few days before.

7. Show your work where clients look

Post the finished look, the before and after, and the price range. Clients choose a stylist from photos. Make it easy to go from the photo to a booked time.

Or let it be done for you

Slad brings new clients to your chair and books them in while you work, with deposits paid straight to your account. All we need from you is 15 minutes, and if you do not get 3 new clients in your first month, you get your money back.

Questions beauty pros ask

What is the fastest way to get more salon clients?

Answer every call and message quickly, let people book online at any hour, and keep your Google profile complete with photos and reviews. Those three close most of the leaks where new clients go to another shop.

Do deposits scare new clients away?

A clear, small deposit stated before booking is common in beauty and tends to reduce no-shows. Clients who pay to hold a time are more likely to come.

How does Slad help a salon get clients?

Slad brings new clients to your chair and books them in while you work. It takes 15 minutes of your time to start, and if you do not get 3 new clients in your first month, you get your money back.